Our Brand

Our Brand

‘Best of all, it’s in Hong Kong.’ – in a city as vibrant as Hong Kong, all the best experiences are here. Find out what makes this city unique through the lens of locals who bring to light the hidden layers of its rich culture. The authentic Hong Kong unfolds when you experience this city with deeper local context.

Be inspired by arts of all forms that use the city as a canvas. Capture the spectacular performances set against our iconic skyline. Wake up to the natural landscape that’s just a short hop from the city. Keep up with the local fashionistas who shape the city’s trends. Then there are the dai pai dongs and world-renowned delicacies around every corner, memorable bar-hopping nights from top to bottom, the year-round cheering at the finish line of our many local and international sports events, and one-of-a-kind iconic sceneries from the Star Ferry to Tsing Ma Bridge. Lastly, don’t forget about the endless celebration from the traditional lion dancing to the vibrant fireworks on display.

With all these unique and diverse experiences, Hong Kong offers you contrast, variety, trendiness, and excitement that can’t be found elsewhere.

We invite the world to start peeling back the layers of experiences the city has to offer. To experience more. To ‘Discover Hong Kong Like a Local’.

Our ‘brand DNA’:

NON-STOP INTENSITY

NON-STOP INTENSITY

A city that never sleeps, Hong Kong is bursting with an energy that never fails to exhilarate visitors. Dull moments do not exist here.

FASCINATING CONTRASTS

FASCINATING CONTRASTS

East, West, urban, natural, modern or ancient, in Hong Kong strikingly different worlds coexist, offering visitors an amazing array of contrasting experiences.

COMPACT VARIETY

COMPACT VARIETY

Hong Kong makes life easier for travellers! No other place packs such a variety of rich and diverse experiences into an area that is so easy and fast to get around.

DISTINCTLY TRENDY

DISTINCTLY TRENDY

By adopting and adapting global trends, Hong Kong nurtures its own unique style to offer products and experiences sought after the world over.

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